A New Year’s Resolution You Won’t Quit

New Year’s resolutions are a lot like gym memberships - full of ambition in January, forgotten by February. In fact, studies show that nearly 90% of resolutions fail within the first few weeks.

But what if one resolution actually stuck?

What if feeling safe and confident wasn’t the reason you held yourself back from becoming your best self this year?

With Byrna, you can make sure that personal safety isn’t what stops you from chasing your goals. With Byrna’s pull-pierce technology, your launcher is always ready when you are - no complicated loading, no setup, no hesitation.

No matter what your goals are this year be it running, traveling, riding, or simply living more freely, being prepared to defend yourself brings confidence that lasts.

And that’s one New Year’s resolution you won’t break.